The new hall - 3a - will be complete in time for the 2014 show and is set to further extend the exhibition.
The new management team for NurnbergMesse, Dr Roland Fleck and Peter Ottmann, commented: "In the case of Spielwarenmesse and Nurnbergmesse, this stands for decades of cooperation, parallel growth and mutual reposnsibility for the location. We are delighted with the result of our negotiations and the exhibition package we have jointly created for the future."
Ernst Kick, director, Spielwarenmesse, added: "We very much welcome the new openness with which the present management has conducted the discussions on a long-term commitment to the location. We also appreciate the amicable way in which we very rapidly reached joint solutions."
Hall 3a will connect to hall 4a in the south and will cover an area of over 8,000 m2. The space will allow the organisers to develop new themes in the show.
Kick explained: "Preparatory talks with the toy industry are still necessary for implementing the utilisation concept for hall 3a, but now we can already show the industry that we are gaining the necessary scope to create our profile for the International Toy Fair of the future."