Nuremberg reveals Global Toy Conference - ToyNews

Nuremberg reveals Global Toy Conference

Focus for 2013 show is on digital worlds and success with online marketing.
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Next year's Global Toy Conference at Nuremberg will focus on Digital Worlds: Success with Online Marketing and E-commerce.

The event will take place on Monday February 4th from 9.30am to 4.15pm at the Nuremberg Exhibition Center, NCC Mitte, Brussel Hall.

Pre-sale conference tickets can be purchased for 199 Euros, while the price at the venue on the day will be 249 Euros.

The aim of the conference is to address key questions about the digital space and the toy business, including which online channels companies should use and which content provides additional benefits for clients.

Speakers will include PJ Lewis, director of marketing at Mattel Brands, who will talk about Monster High and how to leverage social media for a successful global launch strategy.

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