Nuremberg numbers rise again

Attendance at the Spielwarenmesse International Toy Fair rose again, up by two per cent this year.
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The number of visitors increased by two per cent year-on-year to 76,600 from 104 different countries, up from 75,409 in 2009.

Many companies found the optimism this year was a distinct contrast to last year’s more restrained ordering, according to the organiser. Some 23.2 per cent of the exhibitors said customers were more interested in purchasing and ordering than the year before (9.4 per cent in 2009).

The percentage of decision-makers among visitors rose to 86.2 per cent (84.8 per cent in 2009), with 52 per cent of buyers and traders coming from abroad (51 per cent in 2009) according to the organiser's own figures.

The slight drop in German visitors was compensated for by the larger number of visitors from France, UK, Poland, Russia and the US, said the organiser.

The show expanded its product portfolio this year with baby products in the new Baby's World area. Some 12.4 per cent of the visitors said their main interest was baby products. There was also more interest in educational toys and books.

Traders at the fair called for the Global Toy Summit, which made its debut this year, to become a permanent feature. Ernst Kick, CEO of Spielwarenmesse, said: "The summit has started successfully, which encourages us to continue the programme."

The show opens its doors again next year from February 3rd to 8th 2011.

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