Nuremberg numbers rise again

Attendance at the Spielwarenmesse International Toy Fair rose again, up by two per cent this year.
Author:
Publish date:
Social count:
0
5_Nuremberg pic 300.jpg

The number of visitors increased by two per cent year-on-year to 76,600 from 104 different countries, up from 75,409 in 2009.

Many companies found the optimism this year was a distinct contrast to last year’s more restrained ordering, according to the organiser. Some 23.2 per cent of the exhibitors said customers were more interested in purchasing and ordering than the year before (9.4 per cent in 2009).

The percentage of decision-makers among visitors rose to 86.2 per cent (84.8 per cent in 2009), with 52 per cent of buyers and traders coming from abroad (51 per cent in 2009) according to the organiser's own figures.

The slight drop in German visitors was compensated for by the larger number of visitors from France, UK, Poland, Russia and the US, said the organiser.

The show expanded its product portfolio this year with baby products in the new Baby's World area. Some 12.4 per cent of the visitors said their main interest was baby products. There was also more interest in educational toys and books.

Traders at the fair called for the Global Toy Summit, which made its debut this year, to become a permanent feature. Ernst Kick, CEO of Spielwarenmesse, said: "The summit has started successfully, which encourages us to continue the programme."

The show opens its doors again next year from February 3rd to 8th 2011.

Related

5_mypictr_200x225.jpg

Nuremberg 2009

Nuremberg Toy Fair promises to be bigger than ever this year and ToyNews has put together your essential guide to the increasingly popular event. We feature the exhibitors, brands and products you won't want to miss, plus we give you an early preview of what will cause a stir...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.