Nuremberg launches Toys4Teens area

The entrance to the show will be dedicated to 13-17 year-olds and their consumer behaviour.
Author:
Publish date:
28_mypictr_265x265.jpg

Toys4Teens, a Nuremberg Toy Fair 2012 special themed area, will be situated in the 'Mitte' entrance of the fair and exhibitors will have the opportunity to play a part in the display.

The highlight of the theme will be a 300 square meter presentation of theme islands at the central (Mitte) entrance. Toys4Teens will showcase products for the target group and provide useful tips for retailers. The theme area is rounded off by an action area with live events.

Toys4Teens is accompanied by numerous PR and marketing activities, including an empirical study on the purchasing and play behaviour of teenagers. A theme day at the Toy Business Forum will also take place to offers further information.

Related

5_mypictr_200x225.jpg
Marketing

Nuremberg 2009

Nuremberg Toy Fair promises to be bigger than ever this year and ToyNews has put together your essential guide to the increasingly popular event. We feature the exhibitors, brands and products you won't want to miss, plus we give you an early preview of what will cause a stir...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.