Nuremberg launches Toys4Teens area

The entrance to the show will be dedicated to 13-17 year-olds and their consumer behaviour.
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Toys4Teens, a Nuremberg Toy Fair 2012 special themed area, will be situated in the 'Mitte' entrance of the fair and exhibitors will have the opportunity to play a part in the display.

The highlight of the theme will be a 300 square meter presentation of theme islands at the central (Mitte) entrance. Toys4Teens will showcase products for the target group and provide useful tips for retailers. The theme area is rounded off by an action area with live events.

Toys4Teens is accompanied by numerous PR and marketing activities, including an empirical study on the purchasing and play behaviour of teenagers. A theme day at the Toy Business Forum will also take place to offers further information.

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