The meeting place for the licensing industry at the Spielwarenmesse International Toy Fair Nürnberg will open a day longer next year.
Agencies and licensees can arrange to meet at the centre in the foyer of Brüssel hall (Mitte - central - entrance, level 1) during the longer opening hours from 9am to 7pm also give licensors and exhibitors time to visit the License Lounge after the fair closes in the evening.
The LicenseCentre also features displays of the current trends and best sellers. Film trailers highlight the stories behind the characters. Staff from the LicensingPress magazine are present to answer questions and the area is supported by LIMA Germany.
To tie in with the Toys4Teens special area at the fair in 2012, the LicenseCenter is geared to the teenagers target group. In the same area as the Toys4Teens theme islands (Mitte entrance, level 0), a separate area showcases licensed properties aimed at this age group.