The fair finished its six- day run with a record 80,300 trade buyers having attended.
Spielwarenmesse CEO Ernst Kick said slightly more than half the visitors, mainly representing wholesalers and importers, came from outside Germany, reinforcing his claim that the show is the dominant international toy showcase.
Visitors came from 120 countries (compared to 110 last year), which increased the international share to over 50 per cent for the first time. The good economic climate in the industry was confirmed by the exhibitors’ statements during the fair: 38.2 per cent of the 2,767 exhibitors rate sales development in Germany as very favourable to favourable, compared with 26.8 per cent in 2005 and 30.9 per cent in 2006. This rating for abroad even rose from 45.6 to 55.9 per cent (in 2006 it was 47.8 per cent).