NUREMBERG 2015: Arklu showcases Lottie 'Gold Collection' - ToyNews

NUREMBERG 2015: Arklu showcases Lottie 'Gold Collection'

New line the result of collaborations with the European Space Agency, TrowelBlazers and the Girls Leadership Institute.
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Arklu is showcasing its new range of Lottie dolls at Spielwarenmesse 2015, including the ‘Gold Collection’ line of high-profile PR focused collaborations.

On display at Hall 1, E15, the special edition ‘Gold Collection’ Stargazer Lottie doll is a collaboration with the European Space Agency, and includes a telescope and tripod, as well as a set of special solar system collector cards. There is also an additional sheet featuring notable women in astronomy.

The ‘Gold Collection’ Fossil Hunter Lottie doll is a collaboration with TrowelBlazers, an Anglo-American group of women archaeologists, palaeontologists and geologists.

Fossil Hunter Lottie includes Lottie’s fossil hunting tools, ammonite fossils and a set of special collector cards about the British female fossil hunter Mary Anning.

Finally, the School Days Lottie doll is a collaboration with the US non-profit organisation, Girls Leadership Institute.

“We are really building momentum in our key markets and have established a solid following with parents and kids alike," said Lucie Follett, co-founder and creative director, Arklu.

"2015 is all about ramping up awareness; we have some exciting marketing plans this year, with product launches, in store activity, an extensive PR plan, new merchandising, digital marketing and TV advertising all being rolled out in for 2015.”

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