NUREMBERG 2014: Revell to handle sales and marketing for Hobbico lines in UK

Dedicated sales team from hobby RC industry has been appointed.
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Revell is to handle the sales and marketing of Hobbico products in the UK, with immediate effect.

A dedicated sales team from the hobby RC industry has been employed by Revell to manage the product range. The firm is currently showing off the line at Nuremberg in Hall 7A, stand D-161.

"It creates an enormous opportunity for our company and our employees," said Thomas Randrup, country manager, UK and Ireland, at Revell. "The strength of the Hobbico brand in the RC hobby sector will benefit us enormously in a competitive UK retail market.

"Hobbico has vast experience and know how in this area, as well as a strong product range with worldwide recognition which we will integrate into ours."

Revell is wholly owned by Hobbico, which is one of the world's leading manufacturers of model hobby products. These include radio controlled models, plastic model kits, flying model rockets, simulators and other products.

Hobbico ranges suit beginners to professionals, with a number of well known brands including Great Planes, Top Flite, Flyzone, AquaCraft and Team Durango among others.



Revell goes it alone

Revell has announced a major restructuring of its business which will see it split from its US sister to become an independent operation in Europe, as part of a management buy-out.

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