NUREMBERG 2010: Spain to feature as official partner country

95 suppliers will showcase products in the Toys from Spain area.
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The Spanish toy industry hopes to build contacts and business at the show to help it cope with the economic downturn.

The final export statistics for 2009 are not yet available, but the figures for the first nine months have shown positive sales.

Exports to Portugal were up 6.5 per cent to E65m, to Germany rose by 10.3 per cent to E23m and to Italy were up by 13 per cent to E22m. Exports to the UK in the same period ran to E12m.

A key focus for Spanish suppliers will be the educational toys from. The range of toys includes puzzles featuring Mickey Mouse from Cefa Toys, magnetic puzzle cubes as provided by Educa Borras, Educa Fonics also produces electronic learning games and Miniland educational toys and games.

Dolls remain in great demand on the international markets. New interactive dolls will be introduced from Nines Artesanals D’Onil and Berjuan.

Outdoor and wheeled toys will be on display from Barval, with a range of bikes and trikes and Coloma y Pastor's trikes.

Vehicles and construction toys will be exhibited by Juguetes y Herrajes Jual and Artesiana Latina.

Licensed products also continue to be an important area of growth for the country.

Information on exhibitors and other Spanish suppliers can be found at www.toysfromspain.com.

The Association of Spanish Toy Manufacturers (AEFJ), supported by the Spanish Foreign Trade Institute (ICEX), will attend the Nuremberg fair with a new information stand. In the entrance area, CCN West, hall 12.0 foyer, visitors looking for information on the Spanish exhibitors will be helped.

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