The site www.numberjacks.co.uk launched last month and is a joint venture with Creative Catalogues Online, the established provider of branded e-shops and licensed product distribution.
It currently receives over 15,000 visitors per month with the average time spent online exceeding 16 minutes.
The online store offers numerous licensed product ranges that is aimed at both pre-school boys and girls and also offers a wide age appeal to children between the ages of two and seven.
The new online offering forms part of the on-going expansions plans for the award-winning property. Open Mind Productions recently announced several significant developments including a new second series premiering on CBeebies in October following the popularity and ratings success of the first Numberjacks series. Plus, the launch of new content on the Red Button service to offer young audience a fully interactive experience with a new Numberjacks quiz.
Nick Underwood, commercial director of Open Mind Productions, commented: "We are committed to making Numberjacks as accessible as possible and we are confident the new online offering will provide another fun platform for parents to join in with their children’s learning and enjoy the educational values of the show both on and off air."
A strong long-term licensing programme continues to be rolled out for Numberjacks and key licenses have already been secured across major platforms and product categories including publishing, soft toy, outdoor and wheeled toys, puzzles and games, DVDs, apparel, bedding and confectionery.