Nürnberg show reveals winners

Ravensburger, Mattel and Nintendo were among the winners at the Spielwarenmesse ToyAwards for the International Toy Fair in Nürnberg.
Publish date:

Some 163 companies had entered a total of 223 new products. Mattel won the Emotion and Experience category for its Magic Rainbow Fairy Elina product; Nintendo, which has returned to the fair this year won for its Warioware Smooth Moves game on Wii and Ravensburger won the Creativity and Design category for its Thomas and Friends Aqua Doodle.

The full list of winners reads:

Fun and Sport - Animal Swing (Eitech / Elfi Toys)

Emotion and Experience - Magic Rainbow Fairy Elina (Mattel)

Knowledge and Learning - Happy or sad ... how do you show feelings? (Kosmos Verlag)

Trend and Lifestyle - Wii and Wario Ware: Smooth Moves (Nintendo)

Technic and Electronic - RC Bulldozer with motor (Lego)

Games and Action - Wildlife (Identity Games)

Creativity and Design - Aqua Doodle Thomas and his Friends (Ravensburger)

Special Innovation - PLEO (Joker)



US trade salutes award winners

Hasbro, Mattel, Zizzle and Wild Planet were among the big winners at the annual US Toy of the Year Awards on the eve of the opening of the American International Toy Fair.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019