NPD: UK business is holding its own in Europe

Building sets, dolls and Moshi Monsters help buoy the market.
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New figures from NPD have revealed that the UK toy market is down one per cent in value and four per cent in units for the first four months of 2012.

Compared to other European territories, the UK isn’t shaping up too badly, Frederique Tutt, Eurotoys industry analyst said. “To put that into context, we have results across Europe which show there is only one country growing, and that is Germany, which is up five per cent,” she said. “France is down two per cent, Italy is down three per cent and Spain is down 12 per cent.”

Categories doing well in the UK include building sets (up 33 per cent) and dolls (up 13 per cent). Within dolls, fashion dolls are up 18 per cent, while play-sets are up 33 per cent, buoyed by Moshi Monsters. Indeed, Moshi Monsters is the fastest growing property in the market. The top new properties are both from Lego – Friends and Superheroes.

“We might not be recession proof, but we are definitely recession resilient,” said Tutt.

NPD: 01932 355580


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