NPD: Toy sales slow following Easter surge

Q1 2010 was strong for the traditional toy market, but sales have since slowed.
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“With Easter at the start of April, the traditional uplift in sales for this holiday straddled two months this year, with the pre-Easter toy sales falling in March and the Easter school holiday toy sales in April,” says Jez Fraser-Hook, director of NPD Group’s toy business, UK.

Despite this, the year-to-date value is still positive, up eight per cent verses the same period last year, while volume is relatively static at minus one per cent.

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