December is the most important month of the year and accounted for 22 per cent of annual toy sales. The market grew by seven per cent for the month driven by the grocers channel, which was less impacted by the snowfall during December, than specialist and mixed retailers whose High Street locations were less frequently visited.
Games and puzzles had a strong month with the average selling price increasing to £9.30 from £8.89 in December 2009. Children’s games particularly drove the market with Lego’s Harry Potter Hogwarts and Drumond Park’s Pig Goes Pop.
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