Sales were up 2.6 per cent on a total basis according to the British Retail Consortium.
This was compared to July last year where changeable weather had affected sales. Sales slowed for clothing and food, while homewares and furniture sales benefited from the wet weather and clearance discounts as people turned their focus to indoor decoration.
Within the toy market, arts and crafts grew four per cent when the school holidays started and parents were looking for ways of keeping their children amused. One of the major drivers within arts and crafts is reusable compounds with both Spin Masters’ Moonsand and Flair’s Plasticine seeing strong growth. However, Crayola still dominated the category with nearly £1 in every £10 spent on the brand.
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