NPD: Potter is hottest property

Harry Potter was the fastest moving property according to the latest NPD figures.
Publish date:

Since the latest movie launch the wizard leapt from its position in 199th place to a more resepectable 60th place. However, Hasbro's Transformers was the top property in the July figures.

The top five properties were:

1. Transformers

2. Ben 10

3. Little Tikes

4. Thomas and Friends

5. Star Wars

The best Item Progression was the Fisher-Price Rainforest Melodies and Lights Gym from Mattel which moved up from number 518 to an impressive number 25.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.