NPD: Potter is hottest property - ToyNews

NPD: Potter is hottest property

Harry Potter was the fastest moving property according to the latest NPD figures.
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Since the latest movie launch the wizard leapt from its position in 199th place to a more resepectable 60th place. However, Hasbro's Transformers was the top property in the July figures.

The top five properties were:

1. Transformers

2. Ben 10

3. Little Tikes

4. Thomas and Friends

5. Star Wars

The best Item Progression was the Fisher-Price Rainforest Melodies and Lights Gym from Mattel which moved up from number 518 to an impressive number 25.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.