NPD: Outdoor market stats

Sector saw two peaks in summer 2009 and a further boost in December.
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Worth over £300m, outdoor and sports toys is the second largest category within the traditional toys market by value and the fourth biggest in terms of units sold (source: NPD Consumer Panel).

The sector is heavily seasonal and sales have always been largely reliant on the weather, with last year no exception. The category saw two peaks in 2009 with high sunshine corresponding to higher value sales from May to July when over two fifths of total outdoor and sports toys for 2009 were sold.

To read the full analysis, please click here.


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SECTOR GUIDE: Outdoor toys

The outdoor and sports toys sector was worth £363m in 2011, up ten per cent thanks to some extremely mild weather and, unusually, enjoys two peak periods. We take a look at what some of the key players are promoting this year.

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