NPD: Continued growth for traditional toys

The traditional toy market has exhibited growth for the third month in a row.
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Value for the sector was up over ten per cent year-to-date in March and volume was up two per cent versus the same period in 2009. The average price has continued to grow, currently standing at £5.64 – higher than for the same period in 2009 and 2008. There are four super categories showing double digit growth and driving the positive movement in the market, namely plush, building sets, all other toys and outdoor and sports.

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