Now MV Sports signs up Rastamouse

Firm to develop outdoor toy line for hit DHX Media property.
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MV Sports has become the latest toy partner to get on board with hit Cbeebies show, Rastamouse.

The company will develop a range of outdoor toys, including skateboards, scooters and skates among other items.

Since debuting on Cbeebies in January this year, Rastamouse has picked up a strong following, turning in consistently high ratings on both the channel and the iPlayer.

Character Options is the master toy partner, while other licensees outside of toys include Macmillan (publishing), Zap (bedding), Vogue (melamine), Somerbond (apparel), EMI (music) and Universal (DVD).

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