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Now Groupe Jemini appoints KIM - ToyNews

Now Groupe Jemini appoints KIM

Kids International Marketing to handle sales and marketing of key brands in UK and Ireland.
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Jemini is a designer and manufacturer of licensed plush toys. In recent years the company has acquired a number of firms, moving it into children’s furniture, tableware and figurines. In 2011, the group turnover is estimated to be €36m.

Groupe–Jemini Directeur General, Thierry Bertoux said: "We are very well established in France and sell in to more than 20 other markets. The appointment of KIM is an important step for Groupe–Jemini in securing a similarly strong position in the UK & Irish markets, in due course.

"KIM has eight agents in its team covering the UK, making it as strong a sales team as any out there."

In turn KIM works exclusively with logistics company MTL distribution who will launch Jemini products at Top Drawer & Toy Fair in January and Spring Fair in February.

Kim Carter, international sales and marketing director, KIM, explained: "MTL distribution is a ‘one stop shop’, which now services five different children’s brands for us.

"This arrangement delivers our customers one shipping point, one invoice, product variety, low carriage paid orders, split pack supply and it enables us to cover many more exhibitions than our competitors, ensuring that our customers get to see the products on offer.

In 2012 the focus will be on Groupe-Jemini’s Fun House range of children’s furniture, including multiple Disney licences and Hello Kitty. The other key area will of course be plush where Jemini’s key licenses are again Disney (including Spiderman), Hello Kitty and National Geographic.

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