Vintage at Goodwood will place from August 13th to 15th and is the first of what will be an annual celebration of creative British cool from the past sixty years, featuring the music, fashion and brands that are at the heart of Britain’s rich creative and cultural heritage.
Organisers have chosen Gogo’s as part of the Future Vintage section, which celebrates iconic brands that are so popular now, that they are set to be the collectable classics of tomorrow.
Gogo’s’ popularity is reflected in its licensing programme with the brand represented across a wide range of categories, including publishing, apparel, greetings cards, stationery, back to school, calendars and giftware.
Bulldog MD Rob Corney said: “Gogo’s Crazy Bones is an absolute phenomenon and it’s fantastic that the brand will be making an appearance at Vintage at Goodwood.
“It’s an acknowledgement of not just its incredible popularity but also the property’s staying power – it really is hotter than ever and Gogo’s fever shows absolutely no signs of abating.”
Gogo’s Crazy Bones are the figures produced by Magic Box International and PPI Worldwide Group, which is now firmly established as the number one selling toy-collectable in the UK.
With market-leading sales across a number of categories, the brand is set to be boosted even further with the release of a new range later this month, which will be backed by a heavyweight TV campaign.