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Now Asobi signs Boikido - ToyNews

Now Asobi signs Boikido

Firm adds wooden toy range to its growing portfolio.
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Buckinghamshire-based Asobi, has announced a deal with Boikido, a French company specialising in premium quality wooden toys, which will see it distribute the range in the UK and Eire.

Boikido’s environmentally responsible ethos fits in with Asobi’s mission to provide toys that stimulate the mind and encourage learning through play, without damaging the environment.

Thierry Bourret, director and founder of Asobi said: “We are absolutely delighted to have been appointed as distributor of Boikido for the UK and Eire.

"These are exactly the kind of natural toys that fit in with our values as a growing yet mindful company that believes in quality and sustainability.”

Boikido, a brand owned by French company L’ets Go, offers toys made from sustainable wood sources, using water based paints, recycled packaging and soy bean ink printing.

Boikido products now sold by Asobi include: A wooden shapes train, colourful and stimulating wooden walkers and ride-ons, wooden puzzle blocks, friendly wooden animals, activity tables and more.

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