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Not just for Christmas - ToyNews

Not just for Christmas

Learning Resources’ Chris Beardmore explains how the growth of the educational toys market is ensuring the sector is no longer just a seasonal hit.
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Educational toys are becoming more common place in High Street retailers as parents and teachers look for products with added educational value to support their children’s development.

Retailers now have the chance to support valuable learning experiences with a range of truly quality educational products.

In the lead up to Christmas, educational toys make ideal gifts as their hands-on nature and durability encourage interactive play experiences that will keep children engaged throughout the entire Christmas season.

All too often, must-have toys are a five minute wonder, and the cardboard box can sometimes offer more play value than the actual toy.

Educational toys, with their traditional values and contemporary designs, engage children with real-life themes and can involve the whole family.

Learning Resources brings over 21 years experience to the educational toy market and as we like to say, ‘we are only ever one step away from the classroom’.

We work closely with education professionals to ensure that our products provide added value by reinforcing key skills for EYFS, Key Stage 1 and Key Stage 2 across core learning areas such as science, maths, construction and creative play.

In an increasingly digital world we provide hands-on physical play experiences that bring the magic of learning to life.

With varying price points from pocket money toys under £10 to larger toys such as construction sets and science tools over £30, our products appeal to both children and parents with varying budgets.

We continually review the feedback we receive from parents, teachers and the press, to ensure we deliver educational value within our products.

The educational toy market is growing and feedback from consumers suggests parents want added value in their products. This means toys that will educate children as well as entertain them.

Within Early Years, we have recently launched three new numeracy board games and our award winning Gears! Gears! Gears! construction ranges have two new additions that are set to perform well over the Christmas period.

Taking all of the above into consideration, we at Learning Resources strongly believe that an educational toy is not just for Christmas, as it will instil a love of learning that lasts a lifetime.

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