Norton takes on Norton

Norton Global Brands has, rather fittingly, been appointed as licensor for the Norton motorcycle brand.
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NGB, a divsion of Norton Marketing Communications, will oversee all of its UK and global licensing commitments for the next five years.

The first two contracts are in the fashion market and are expected to deliver £20 million of retail sales across Europe.

Norton Motorcycles returned to the UK in October after 15 years under American ownership in a multi-million pound deal.

Stuart Garner, Chief Executive at Norton Motorcycles commented: "It was crucial for us to find a specialist in the licensing arena to review and bring in to line all the licensing agreements which are currently in existence, and to explore any new brand enhancing associations going forwards. We needed a company that understood not only the brand but our vision for the future".

"As a motorcycle brand the potential for licensed products is huge and the last thing we want to see is our brand name exploited outside of our strict guidelines. Heritage and excellence is at the heart of the brand and we need to make sure this is reflected across all Norton associated products," Garner added.

Tony Norton, chairman of Norton Global Brands says: “We are thrilled to be involved at such an exciting time in the history of Norton Motorcycles. We want to establish a range of Norton merchandise and are currently looking at several targeted areas to sit with the Norton brand.

"Since the news of Norton’s return to the UK there has been huge interest in licensing the brand from many different sectors. We will be working hard to make sure all new agreements compliment the brand in terms of quality and value and truly live up to the brand philosophy. There are also a number of agreements that need reviewing and we will be clamping down on any unofficial merchandise which might be in circulation.”

“It’s not often these days that a property with the heritage and pedigree of Norton becomes available and here we have a clean sheet of paper with global rights, it’s a fantastic opportunity for licensees”, added Norton

To head up the new division of Norton Marketing Communications Karen Addison will be working as Licensing Director of Norton Global Brands and any licensing enquiries can be forwarded to her at karen@nortonglobalbrands.com .

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