Norton PR has launched a new digital marketing division, offering clients digital campaigning options as the industry’s approach to PR continues to evolve.
Following 25 years in the business, Norton has taken the step to assemble a digital and creative marketing team in order to keep up with the shift in trends such as social media engagement.
“The most forward thinking companies are recognising the benfits of working within a more integrated marketing communications framework, offering a 360 degree PR solution and reaching a more diverse network of consumer touchpoints,” said Tony Norton, chairman of Norton PR.
“As the way consumers digest and process information evolves, so must the way PR touches them and influences their purchasing decisions. Whether that is at retail, through brand partnerships, via social media engagement or tried and trusted traditional PR routes to editorial, agencies should be able to adapt.
“We are now in a position to offer companies large and small the opportunity to speak directly to their consumers via a multitude of PR methods with tangible and measurable results.”