Avanquest Software, developer and publisher of personal and professional software; Chorion, owners of the Noddy brand and France Televisions Distribution, a subsidiary of the France Televisions Group, have signed an agreement to develop the Noddy app.
Noddy is currently the number one licence in the video games market for pre-school in France and the app will be developed by Avanquest Software with the participation of France Televisions.
The Noddy mobile platform applications are available in five languages - English, French, Italian, Spanish and Portuguese - on Apple and Android AppStores, and will accompany the launch of a completely new edition of the Noddy game on Nintendo DS.
"We had the opportunity to work on the Nintendo versions of the Noddy games, which were major commercial successes, both in France and in the United Kingdom,” according to Manuel Coelho, director of edutainment software and games, Avanquest Software.
“At Avanquest we have a great deal of experience in developing strong brands, and after successes like Noddy in Toyland, T’choupi, Berlitz and Côté Maison with France Televisions Distribution, we are pleased to be able to create new adventures for the favourite hero of very young children, for the first time on mobile platforms.”
Yann Chapellon, president and CEO of France Televisions Distribution, added: "Avanquest Software is a world-recognised publisher specialising in edutainment software and mobile applications. We are delighted to be able to work together on a new edition of Noddy in media that are becoming essential for games and e-learning.
"The development of products derived from the brands run by France Televisions Distribution in to mobile apps is a natural extension for the programmes distributed by our channels and which are big hits with television viewers."
Lisa Macdonald, VP agent territories, EMEA, Chorion, commented: "We are looking forward to providing a new interactive experience to our young audience in a very dynamic market. Avanquest has expertise and a proven track record in developing edutainment software and mobile apps, and France Television through their broadcast and online activities have a substantial platform to reach Noddy’s audience.
"By uniting these two key partners Chorion is confident of a continued success for Noddy as he makes his first step into the world of mobile apps."