Nivea teaches the importance of sunscreen with colour changing doll

The doll turns a painful shade of pink when exposed to the sun.
Publish date:

As the UK prepares for its impending ‘heatwave,’ Nivea is turning to toys to help raise awareness of the importance of sunscreen, with a new doll that turns pink when exposed to the sun.

The doll is made from UV-sensitive material that gets sunburnt if it isn’t covered in sunscreen, and is designed to help parents encourage kids to protect themselves when out and about this summer.

The dolls have been created by ad agency FCB Brazil for Nivea who tested the characters on a Rio de Janeiro beach.

“Everybody knows that kids hate applying sun block,” said FCB Brazil. “That’s why we created Nivea doll, a toy that sunburns when exposed to UV rays. Kids learn the importance of skin care as they apply sun block on the doll to protect it.

“We believe that investing in educational actions is the best way to raise awareness, this is precisely the goal with the Nivea Doll.”



Can Kickstarter change the toy industry?

Kickstarter is a crowdfunding website that allows anyone to pitch their next big idea in order to seek funding for it. We look at how it lets inventors launch toys that otherwise wouldn't hit shelves.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019