Nikko launches J-kart marketing blitz

Autumn campaign seeks to boost brand awareness into 2011
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Nikko Entertainment will begin a large-scale TV advertising campaign for its J-kart remote-controlled car this autumn.

A mix of twelve channels will carry adverts through into the spring-summer period of 2011, with Nikko saying that its UK sales are currently above expectation.

In October, Nikko will present its 2011 lines and business plans either in Hong Kong or at its EU HQ in the Neatherlands.

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