The plush, gift and collectible brand is now owned by SVP (Strategic Value Partnerships) and the company’s UK team, led by toy specialist Mary Wood, plans to unveil the newest products at the fair.
New characters will join the Jolly Mah (May), Wild Friends and Forest Friends ranges, as well as completely new lines for Valentine’s Day, Easter and summer – plus some surprise desert arrivals in the form a family of NICI meerkats.
There is one new release planned per month next year and each one follows on from the success of new ranges introduced in 2009 including Christmas line Snow Cats and new range Classic Bear.
Mary said: “We’re confident 2010 is going to be an excellent year for NICI, and I’m thrilled we can start it off by showing our fantastic products at London’s Toy Fair.”
Find NICI at H84 - Mary can be contacted on 07776 255 042.