Newborn line to cement Little Tikes' place in pre-school

The company has billed the launch of its Newborn range as “the final piece of the Little Tikes puzzle” and believes the range of pram and tummy-time toys will secure its place in the burgeoning pre-school market.
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Little Tikes has revealed to ToyNews that the company ‘has high hopes’ for its latest Newborn line; a collection of products designed support a baby’s development during their first six months.

According to Michelle Lilley, marketing manager for Little Tikes at MGA Entertainment, the range has garnered positive feedback during its initial reviews, which has now got the pre-school specialist excited about what the collection will achieve when it launches to retail later this year.

Lilley said: “We are extremely excited about our new baby line and have high hopes for its success, based on the range’s unique features and positive feedback from its initial previews.

“To date, our new infant pre-school launches have proven to be fantastic additions to our burgeoning portfolio and we see the launch of Newborn as the final piece of the Little Tikes jigsaw puzzle.”

The line boasts a wide range of baby products and accessories, from pram toys to tummy time toys, all of which have been designed to soothe a baby’s needs while stimulating and strengthening their development. Prices range from £5.99 to £69.99.

“This means there are toys which can be purchased for new baby gifts and baby showers, through to more considered parent-purchases,” explained Lilley.

With seven TV ads scheduled in the pre-school space this year, Little Tikes is hoping that the new line will help the firm continue its investment within the well-populated arena.

“For us the range is our first handshake with parents and gift buyers,” Lilley added.

“It cements our whole infant pre-school offering, ensuring we are a true player from birth onwards.”


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