MotionTrendz specialises in the design, production and sourcing of wheeled products for children and adults.
The company is lead by Andy Lloyd, former product development director at Universal Cycles, who spearheaded the firm's move into licensed products, managing all of its licenses including Disney Princess, Cars, Postman Pat and Star Wars.
Based in Essex, it is affiliated to a US arm in New Jersey and California which supplies product for Wal-Mart, Toys R Us and Dicks Sporting Goods.
The firm says it can take advantage of a worldwide network of factories.
Director, Andy Lloyd, said: "I'm very excited to launch MotionTrendz, a brand new venture for which I have brought together a unique and hugely experienced team of creative and design talent with a track record of success. Key to the MotionTrendz approach is our unique ability to integrate in-depth market knowledge with design and creative skills at every stage."
It also offers an in-house forecasting service: LifeTrendz, which helps clients gain insight into consumer behaviour, competitor analysis and interpret future trends for individual brands.
"At the heart of MotionTrendz’s ethos is the drive to get creative and bring the next must-have products to market," added Lloyd. "By utilising LifeTrendz we can challenge the interpretation of the zeitgeist to create winning products that spell success for retailer and consumer alike. 2010 will be an exciting year for us and our clients as we release new innovative items including a range of outdoor wheeled toys and battery operated products ready for licensing."