The Swiss manufacturer of the Geomag magnetic construction toy, Geomagworld has signed up First Celtic Toys and Learning as its new distributor in the UK.
The firm is best known for its Tolo Toys Learning subsidiary. It develops and distributes educational products worldwide, as well as distributing the Tolo and Wedgits brands in the UK and Eire toy retail market.
The new Geomag range will now be showcased by the firm during next month's Toymaster event.
"We are delighted to be working with Geomagworld and believe together we have the capacity to present the market with exciting new items, which are expertly designed and are of a very high standard of quality," said Jan Nielsen, director of Tolo Toys Learning.
"We will launch Kor Geomag, an exciting new product range, later this year, which will expand the boundaries of the construction toy category. This brand new magnetic construction system allows children to experience different play activities from just one toy: construct, twist, transform, disassemble and re-assemble for free-play and to create unlimited characters and stories."
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