New toy report available

A new report on the toy market is available from Key Note and at a reduced rate to ToyNews readers.
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The 23rd edition of Key Note’s Toys & Games Market Report is due to be published on 3rd August 2009. The report is usually priced at £460, however ToyNews readers will be able to obtain a 20% discount on the report, making it available for £368,

The report examines the UK markets for traditional toys and games. The products are primarily targeted at the under 14s, however, there is also some overlap with the adult market where soft toys and games, for example, are designed for or bought for adults.

While the products examined in the report may have some electronic content, they exclude video, PC and console systems and games.

Market sectors include: boys action figures; activity toys, building and construction sets, and arts and craft sets; dolls; electronic toys, including electronic learning aids; games/puzzles; infant/pre-school; outdoor and sports; plush; vehicles and others.

For more information contact Lisa Ivey at Keynote livey@keynote.co.uk

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