New toy licensees join London 2012 line-up

She Who Dares UK and Merrythought added to merchandise programme for next year's event.
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LOCOG has granted a further two licences in the toys and games sector for London 2012.

Merrythought has come on board to produce the official range of commemorative bears to mark the London 2012 Olympic Games and Paralympic Games. The mohair teddy bears will celebrate not only next year's games, but also London's heritage as a previous host city.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.