New toy licensees join London 2012 line-up

She Who Dares UK and Merrythought added to merchandise programme for next year's event.
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5_Seb Coe with London 2012 teddy.jpg

LOCOG has granted a further two licences in the toys and games sector for London 2012.

Merrythought has come on board to produce the official range of commemorative bears to mark the London 2012 Olympic Games and Paralympic Games. The mohair teddy bears will celebrate not only next year's games, but also London's heritage as a previous host city.

To read the full story on our sister site, licensing.biz, please click here.

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