Wham-O Europe and Grant & Bowman have announced the formation of Goldfish & Bison, a new toy firm which has been set up following the success of Wham-O’s European re-launch last year.
As well as the Wham-O range, Goldfish & Bison will offer Laser Pegs, Canadian creative play brand Bojeux, French games from Megableu and the new equestrian property JJ.
"With so many new products and ranges coming on board in addition to our distribution of Wham-O, it just didn’t make sense to continue to call ourselves Wham-O Europe,” said brand manager Alex Kovacevic, speaking to ToyNews.
He added: "Every brand in our range has a key point of difference from anything else in the market, and this will be core to the culture and success of the business."
Managing director David Bowman commented: “This is a really exciting time for us. After more than 45 years in the toy business we are using our experience and goodwill in a new and creative way. We anticipate Goldfish & Bison growing into something very significant indeed.”