The first blog post on the Makielab website reads: "We are making toys and games that are designed to talk to each other. Toys and games that interface, toys produced locally and cleanly using emerging tech like 3D printing, and games that reflect the toy owned by the player."
3D printing is a process where a computer generated model can be quickly and easily be made into a detailed plastic object with 3D printers – with no moulds or crafting involved.
Makielab's founder Alice Taylor, former commissioning editor for Channel 4 Education, has hinted that the first project could involve both dolls and action figures.
Theoretically, kids could design a toy on their computer and then recieve it in the post the next day.
Sulka Haro, former Habbo Hotel lead designer, has been recruited as CDO, adding more virtual world experience to the team.
Makielab is currently in the research and development phase and seeking investment for its first project.
To get a glimpse of what’s to come visit the company blog at www.makielab.com.