The latest adaptation of Marvel's Spider-Man brand is already notching up the deals in the US.
Spider-Man Merchandising - the limited partnership between Sony Pictures Consumer Products and Marvel - has unveiled a blue chip list of partners which will serve as the foundation for the merchandising programme for the new Spectacular Spider-Man animated series.
The show is due to debut in early 2008 as part of the Kids' WB line-up on The CW Network in the US.
Firms already signed up include Hasbro (master toy licensee), Wear Me Apparel (master apparel), IMT (sporting goods), Fashion Accessory Bazaar (back to school and storage), Bendon (publishing), DecoPac (cake decoration), Giant Merchandising (t-shirts), Berkshire Fashion (headwear), Fast Forward (back to school) and Jay Franco (domestics).
The Spectacular Spider-Man picks up the original web-slinger's mythology at the beginning of his journey, entering his junior year of high school.
"The early feedback on The Spectacular Spider-Man has been phenomenal with licensees quick to embrace the series," said Paul Glitter, president of consumer products for North America, Marvel Entertainment.
"Our goal is to create a merchandising programme and entertainment event that aims to fuel the ongoing demand for the Spider-Man franchise."