The new office will control the sales and distribution of all Smoby and Simba Dickie merchandise in the UK.
The office and warehouse will be based in Bradford
and will be headed up by Tony Belford, who has been associated with Simba Dickie for many years during their growth in the UK.
Belford commented: "I am looking forward to expanding the Simba, Dickie and the Smoby business further and
establishing it as a major brand within the UK."
The company will be known as Simba Smoby Toys UK Ltd.