New Smoby office opens

The new Simba-Dickie-owned Smoby has announced its new UK office.
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Based in Bristol, the subsidiary will continue to manage the complete UK business across Smoby and Berchet-branded products manufactured in Europe and the Far East.

Michael Sieber, CEO and owner of Simba Dickie Group commented: “The UK has always been a lead market for Smoby and it is important that we continue to provide the trade with strong levels of support. This new UK office outlines our commitment to the international development of the Smoby business, and will provide us with a sound platform for future growth.”


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