New site channels online toy demand - ToyNews

New site channels online toy demand

A new specialist toy search engine, Mad For Toys, has been launched as a conduit for online toy retailers.
Author:
Publish date:
5_Pocoyo.jpg

The site at www.madfortoys.com aims to take the hard work out of finding presents online by searching only the UK's best online toy stores and nothing else. Mad For Toys is built on Google's latest custom search engine technology, which allows search engines to be highly specialised, and produced by the Internet creative consultancy Futurescape.

The shops are already hand-picked to cover a wide range of specialist retailers with unique, unusual and hard-to-find items.

Users can find toys in four easy-to-read categories - Traditional - featuring dolls houses, teddy bears, rocking horses, wooden toys and Paddington Bear, many of them created by expert craft toymakers from the British Toymakers Guild; Contemporary - popular toy types such as activity, outdoor, construction, educational and soft toys, plus Christmas must-haves like Doctor Who; Collectibles - the latest action figures and designer toys from Gorillaz, Kubricks, Uglydoll and Gloomy Bear and Models - all major model types (cars, railways and soldiers) and classic brands including Airfix, Hornby and Scalextric from specialist model retailers and vintage toy dealers

The search engine offers two ways to search. As well as a search box where users can look for any kind of toy, there are more than 60 instant search links that save users time, by just clicking on popular terms like "fancy dress," and also provide gift inspirations.

Related

5_Pocoyo.jpg

Toy industry site hits record numbers

The ToyNews online service, which has revolutionised communication and recruitment within the industry, achieved its highest ever traffic during October - and has signed deals with GoogleNews and Newsnow, amongst others.

1653_mypictr_300x300(2).jpg

Online toy retail rankings

Research from online specialist Brandbank has examined who is doing the best job of selling toys online. The new study has rated the top toy websites across a number of criteria from presentation to ease of use.

Featured Jobs

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.