New site channels online toy demand

A new specialist toy search engine, Mad For Toys, has been launched as a conduit for online toy retailers.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The site at www.madfortoys.com aims to take the hard work out of finding presents online by searching only the UK's best online toy stores and nothing else. Mad For Toys is built on Google's latest custom search engine technology, which allows search engines to be highly specialised, and produced by the Internet creative consultancy Futurescape.

The shops are already hand-picked to cover a wide range of specialist retailers with unique, unusual and hard-to-find items.

Users can find toys in four easy-to-read categories - Traditional - featuring dolls houses, teddy bears, rocking horses, wooden toys and Paddington Bear, many of them created by expert craft toymakers from the British Toymakers Guild; Contemporary - popular toy types such as activity, outdoor, construction, educational and soft toys, plus Christmas must-haves like Doctor Who; Collectibles - the latest action figures and designer toys from Gorillaz, Kubricks, Uglydoll and Gloomy Bear and Models - all major model types (cars, railways and soldiers) and classic brands including Airfix, Hornby and Scalextric from specialist model retailers and vintage toy dealers

The search engine offers two ways to search. As well as a search box where users can look for any kind of toy, there are more than 60 instant search links that save users time, by just clicking on popular terms like "fancy dress," and also provide gift inspirations.

Related

5_Pocoyo.jpg

Toy industry site hits record numbers

The ToyNews online service, which has revolutionised communication and recruitment within the industry, achieved its highest ever traffic during October - and has signed deals with GoogleNews and Newsnow, amongst others.

1653_mypictr_300x300(2).jpg

Online toy retail rankings

Research from online specialist Brandbank has examined who is doing the best job of selling toys online. The new study has rated the top toy websites across a number of criteria from presentation to ease of use.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.