New daily flash sale website, Casabu, has reported a surge in sign ups from mums and dads.
The site has up to 15 daily sales running on toys, clothing, nursery equipment and maternity gear, with discounts off retail prices.
A number of top brands from the UK and Europe have already featured on the site including Their Nibs, nursery brand J-J Cole, baby playtime specialist Infantino, Denmark's Serendipity Organics baby clothing and Takkoda, which features quirky pet designs printed on everything from clothing to cushions.
"We're delighted that so many mums and dads have joined Casabu since we launched," said CEO Rachel Oxburgh. "Our members tell us they love being able to access fantastic savings on big brands and the latest cool and up and coming products without having to trawl round the shops."
Flash sale sites have proven to be very successful in the US where, as the name suggests, sales are carried out in a flash. With an air of exclusivity and top brand names, flash sale websites host limited time sales for their members.
The model works for suppliers due to the targeted approach of reaching a wide but focused customer for a limited period and being in control of the amount of stock they sell.
"Casabu sales support rather than threaten existing retail channels," Oxburgh continued. "Our brand partners tell us that traffic and sales at their own website increase during and after Casabu events. This buzz creates just the uplift that brands need in the current retaul climate."
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