Moose Toys’ collectible brand Shopkins has soared to success thanks to its recent Season Four launch.
Sales are reportedly significantly up on Season Three, according to Bulldog Licensing, as Season Four boasts new pets known as Petkins.
The pets come with their new pet bag, while the season also features new themes including garden, party, pet shop and accessories.
So far more than 200 million Shopkins characters have been sold worldwide, while the Shopkins YouTube channel has received over 59 million views. In addition, videos featuring the collectible toys have also recorded more than 360 million views.
Thanks to its success, Bulldog Licensing has secured more deals for the brand across multiple categories.
For example, Topps is launching trading cards and sticker products, Character World has designed a line-up of bedding and beanbags and Winning Moves will be creating a range of games.
‘The buzz surrounding Shopkins is incredible,” said Bulldog Licensing manager Vicky Hill.
“The brand is absolutely sizzling at the moment and the release of this new range is only adding to the excitement.’