New report spotlights UK toy market

A new report into the UK toy market has been published by Research and Markets, valuing the sector at £2.16bn.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The report divides the market into nine product categories - infant/pre-school toys and games; activity toys; outdoor and sports toys and games; games/puzzles; dolls; action toys; vehicles; plush toys and other products.

It blames the declining child population for the slow-down in the market although it says the upturn in birth rate since 2003, is having a positive effect on pre-school toy sales. However, products aimed at older groups are yet to benefit.

The report also says toys and games market has limited scope for growth in the current competitive children's market. However, the existence of strong brands and established companies in the sector is a positive indicator it concludes.

To order a copy of the report click here

Related

5_Pocoyo.jpg

Irish eyes on UK market

Irish retail giant Smyths is currently planning an assault on the UK market and hopes to have a number of stores up and running before the end of the year.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.