The document provides 2005 year-end market size data, four years of historical data and five-year forecasts. It gives an instant overview of the UK traditional toy and game market, and covers infant and pre-school toys, dolls, action figures, games and puzzles, outdoor and sports toys, plush, vehicles, arts and crafts, building sets and others. It does not include computer or console games software. Market value is based on retail sales. The data is supplied in both graphical and tabular format.
The key socio-economic indicators in each report will be: Size of population, GDP - Gross Domestic Product, Inflation rate and exchange rate.
All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.