New report forecasts toy dip in 2009

A new report from Keynote has forecasted a decline in the UK toy market this year, but a return to growth in 2010 and onwards.
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The succinctly-titled Toys and Games report predicts a dip of 2.6 per cent in the value of the UK market this year, but sees growth returning next year at a level of 1.7 per cent and steadily increasing up to 2.3 per cent in 2013 giving a market value of just over £2.2bn.

The report is usually priced at £460, however ToyNews readers will be able to obtain a 20% discount on the report, making it available for £368.

The report examines the UK markets for traditional toys and games. The products are primarily targeted at the under 14s, however, there is also some overlap with the adult market where soft toys and games, for example, are designed for or bought for adults.

While the products examined in the report may have some electronic content, they exclude video, PC and console systems and games.

Market sectors include: boys action figures; activity toys, building and construction sets, and arts and craft sets; dolls; electronic toys, including electronic learning aids; games/puzzles; infant/pre-school; outdoor and sports; plush; vehicles and others.

For more information contact Lisa Ivey at Keynote.

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