Brand new pre-school kids action game Pumpazing will be backed by a three-month TV ad campaign.
The Drumond Park game follows the award-winning Pumpaloons toy. It's priced at £19.99 and lets children pump the toy to make silly sounds, while avoiding getting 'buzzed'.
The product consists of a Zingy (no, not that one) which can be passed from child to child, who pump it up until one of its 'Zingers' comes flying off.
The other players have to collect these, while the next in line has to carry on pumping the Zingy until more Zingers come flying off.
Pumpazing will be supported by a multi-station TV ad campaign running from September to Christmas.
A PR, promotional and sampling programme will also kick off, with mymm blogger reviews due, and coverage in magazines like The Christmas Magazine, Easy Peasy, Right Start and more.
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