Tomy - Stack Track - 02087227300
The sky is the limit for Tomy in 2013 with the launch of its greatly anticipated Chuggington die-cast StackTrack play-sets.
Featuring ‘revolutionary’ track that is engineered for stability, pre-schoolers can build elevated layouts that, with multiple construction variations, allow them to let their imaginations run wild.
The Repair and Go Wilson Play-set, the Koko Safari Play-set and the Wilson and the Wild Wind Storm Maker Play-set are the hero products of the range.
There’s also the Twists and Turns expansion set available, allowing kids to add to and create their own unique versions.
As well as play-sets based on popular TV episodes due later this year, July sees the launch of nine High Performance Engines including Brewster, Zephie and Harrison. Each toy features new facial expressions.
Accompanying the three Chuggers are the High Performance Apprentice Engines; Express Koko charged with turbo boosters, Chuggineer Brewster decorated with horns, lights and stripes, and Chug Patrol Wilson with a built-in Chug Com, light bar and stripes.
The Tomy Chuggington StackTracks integrated marketing campaign includes an interactive website launched at the end of February, complete with pictures, videos, product information and links to social media competitions.
This coincides with heavy TV advertising, targeting both kids and parents, demonstrating Tomy’s commitment to launching StackTrack in the UK.
Hasbro - Stunt Launch Spider Cycle - 02085691234
Straight from the animated series, The Ultimate Spider-Man, comes a line of new toys in 2013, courtesy of Hasbro.
The Stunt Launch Power Cycle uses Power Webs to flex and launch into action from the included stunt ramp, while cool trick landings are a guarantee with the removable Rocket Ring.
Each vehicle also comes with a 3.75 inch Power Webs Spider-Man action figure with a ‘web powered’ missile launcher all available this spring, priced at £17.99.
New Power Webs additions to Hasbro’s range of Spider-Man toys promise to make for an action-packed year, as many of the items in the Spidey line feature stretchable webs, to help launch him into battle like never before.
Flair - Glitzi Globe - 02086430320
Named Toy of the Year at the 2013 Australian Toy Fair Awards, Moose Enterprises’ Glitzi Globes is now ready for a UK release this summer, via Flair.
An innovative mix of cute collectable characters, creative play and DIY glitter globes, the Glitzi Globes Showcase has over 40 components, including one mega dome and carousel.
It allows kids to make their own little snow globes.
With new items launching in the second half of 2013, Flair will also kick off a marketing campaign surrounding the launch, combining TV, girls press and online activity.
Panini - TMNT Trading Cards - 01892500100
Panini is launching a new trading card game based on the Nickelodeon favourite: Teenage Mutant Ninja Turtles.
The card collection will follow the Turtles as they fight to clean up the streets of New York and defend innocent citizens from Shredder and The Kraang.
The collection includes trading cards, limited edition cards, a collector’s binder and a game board for collectors to play and trade with each other.
It will be backed by magazine covermounting, online activity, multi-channel press activity, sampling, ads and more.
Tomy - Shake an Sounds Dump Truck - 01392281930
Tomy is shaking things up in its Agriculture Division with the introduction of its new John Deere Monster Treads range.
Combining monster truck styling with the power and reputation of John Deere, the range is made up of realistic farm vehicles constructed from sturdy plastic and featuring the Monster super squidgy tyres.
Heading the new line is the Shake N Sounds Dump Truck, which comes complete with tipping dump bed, as well as unique up and down shaking action and engine sounds.
Tomy says it is ideal for role-play.
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