New Plants vs Zombies toy deal in the works? - ToyNews

New Plants vs Zombies toy deal in the works?

Bulldog Licensing in "advanced discussions" with licensees.
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A fresh Plants vs Zombies toy deal looks close to being sealed.

Bulldog Licensing has entered into an agreement with game developer and brand owner PopCap Games to represent properties in Europe.

"The initial focus will be on collectibles, apparel, housewares and toys," read a statement.

"Bulldog is already in advanced discussions with a number of leading licensees in these areas."

During the Brand Licensing Europe 2012 show, Bulldog says it was inundated with requests for information from European licensees and retailers.

Read the full story on Licensing.biz.

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