New Plants vs Zombies toy deal in the works?

Bulldog Licensing in "advanced discussions" with licensees.
Author:
Publish date:
5_plants-vs-zombies-200.jpg

A fresh Plants vs Zombies toy deal looks close to being sealed.

Bulldog Licensing has entered into an agreement with game developer and brand owner PopCap Games to represent properties in Europe.

"The initial focus will be on collectibles, apparel, housewares and toys," read a statement.

"Bulldog is already in advanced discussions with a number of leading licensees in these areas."

During the Brand Licensing Europe 2012 show, Bulldog says it was inundated with requests for information from European licensees and retailers.

Read the full story on Licensing.biz.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019