New online retailer targets Easter push

A new online retailer is hoping to make its mark in the traditional toy market and is targeting the Easter market.
Publish date:
Social count:

Bumblebee Toys is a family company specialising in traditional toys made in the UK and Europe. All its products are sourced from manufacturers using sustainable and recyclable materials, designed to stimulate, entertain and educate modern children.

The firm is pushing its Easter range of plush rabbits, bouncing pull-along wooden rabbits and pull-along ducks this Easter, as it looks to increase its profile.

"We believe in quality toys that will last and encourage imaginative play," says Stephen Watts, founder of Bumblebee Toys.

"All our toys are hand-crafted in Europe out of high quality, child-friendly materials. We selected this trio for Easter as giving excellent play value as well as the ever necessary ‘ahh’ factor."




Easter falling in March this year compared to April last year has boosted performance in the total traditional toy market. Value increased by nine per cent while volume sales grew by a staggering 17 per cent with average price declining from £5.56 to £5.21.


Online toy retail rankings

Research from online specialist Brandbank has examined who is doing the best job of selling toys online. The new study has rated the top toy websites across a number of criteria from presentation to ease of use.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.