New office for The In Thing

Firm has also doubled its turnover over the last two years.
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Distributor The In Thing has moved into a new office which is double the size of its previous premises. 

It also increased its turnover by almost 50 per cent during its 2012/2013 financial year.

The firm’s head of marketing, Kieran Murphy, told ToyNews: “It’s a great move for us, a crucial step forward to continue our growth.” 

In May 2012, Activision appointed The In Thing as the official distributor of its Skylanders toys.

Last year, the company recorded a full year of consecutive month-on-month sales rises, including 147 per cent sales growth in May.

The company recently began supplying Predasaurs toys – a collectible range of battling dinosaurs. 

It also kicked off a heavyweight marketing campaign across TV and online platforms, which includes cover samples on some 200,000 UK boys magazines such as Toxic and BeanoMax, in-store activity with The Entertainer and inclusion in Box of Awesome.

Paul Jackson, MD, told ToyNews: “We also grew [our turnover] last year by a similar percentage, meaning we have doubled our turnover now over the last two years.”

The In Thing: 0845 365 3030

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The In Thing distributes the popular Skylanders figures to indies ? and it?s about to record its 12th month of consecutive sales growth. MD Paul Jackson tells Dominic Sacco the secret to its success?

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